COLOR COLLECTIONS
The BOIA pen is available in a vibrant range of colors and a wide variety of color combinations…
The BOIA pen was developed from the very first concept sketches to final production entirely in the Czech Republic, with several smaller Czech companies involved as subcontractors. Our main motivation was to bring at least part of the production back to Europe, aiming to reduce the carbon footprint of promotional pen distribution within the EU.
The initial concept sketches began taking shape in 2021. Through physical models and 3D-printed prototypes, the project progressed to the development of injection molds. In parallel with fine-tuning the prototype, we continuously tested color shades, spring tension, and prepared the basic automation of production.
All of this culminated in the presentation of the upcoming product at several international trade fairs across the EU, leading to the launch of full-scale production in 2025.
The name BOIA refers to the earliest mentions of the territory in the heart of Europe — today’s Bohemia. Over 2,000 years ago, ancient Romans wrote about this land as Boiohaemum, the homeland of the Celtic tribe Boii.
In the times of ancient Rome, our land was known as Boiohaemum. The first trade and political contacts connected the advanced Roman civilization with the Celtic tribes inhabiting our basin. The import and export of exclusive goods laid the foundation for mutual inspiration — for the Roman Empire, beyond being a powerful rival and trading partner, also served as an important cultural and technological model.
Czech Craftsmanship and the Challenges of the Modern Age
Just as our ancient ancestors were drawn to Roman innovations, today we also look up to leading European and global manufacturers — not only in the field of promotional products. Many of them inspire us to prove that top-tier results can be achieved even in more modest domestic conditions. That within the Czech environment, we too are capable of advancing technology, design, in-house production, and sustainable solutions.
The Development of the Czech Promotional Pen
As a long-time importer and distributor of promotional pens, with a company history dating back to 2002, we decided to embark on the ambitious journey of developing our own Czech-made promotional pen. In collaboration with several other Czech subcontractors, we set out on a complex path with the goal of ensuring complete development and production within the Czech Republic — all financed entirely from private funds.
It wasn’t without its challenges. Many would be surprised by the number of complexities hidden behind the development of such a seemingly “simple” product as a pen. Yet at the symbolic end of this journey, we were rewarded with a satisfying result — the very first Czech promotional pen.
But as is often the case, this is not the end of the road — it’s just the beginning of a new adventure…
Ecology Without Heavy Regulations
A welcome side effect of this project has been its ecological dimension, which we kept in mind throughout the entire process. While many approach the fight against carbon emissions through strict regulations and paper-heavy bureaucracy, we believe in simple yet effective steps driven by individual initiative.
In our case – that means reducing transport distances, supporting local suppliers, and optimizing production processes. In the near future, we’ll also be introducing eco-friendly materials, which will be featured in upcoming collections.
A Name Rooted in the Past
When choosing the name, we wanted to highlight both the historical and contemporary connection to our land. And what better choice than the very first historical name of our territory — Boiohaemum, shortened to BOIA…
It’s just the first step — but as the saying goes, “A small step for mankind, but a giant leap for us…”
Link to: Collections
Printing Positions
The BOIA pen is designed as a promotional pen with maximum customization in mind…
Custom Production
Don’t be afraid to get creative and explore unconventional color creations.
Custom production starts from just 1,000 pieces…
